FAQ

Most commonly asked questions, answered.

FAQ - Brands

What are your fees?
K
L

Our fees are transparent and competitive, typically ranging from 15-25% of the total campaign budget, depending on scope and services required.

What platforms do you cover?
K
L

We work across all major social media platforms including Instagram, TikTok, YouTube, Facebook, and Twitter, with expertise in platform-specific best practices.

How long does it take to launch a campaign?
K
L

Depending on complexity, most campaigns launch within 2-3 weeks from initial briefing to content going live.

How do you verify follower authenticity?
K
L

We use advanced analytics tools to detect fake followers, engagement pods, and other fraudulent activities, ensuring you work with creators who have genuine audiences.

What's the minimum follower count you work with?
K
L

We work exclusively with content creators who have 10,000+ followers/subscribers to ensure meaningful reach and engagement for our brand partners.

FAQ - Content Creators

How and when do I get paid?
K
L

Payments are processed within 30 days of campaign completion, with all terms clearly outlined in your contract before work begins.

Is there a cost to join your network?
K
L

No, joining our creator network is completely free. We only earn when you earn through successful brand partnerships.

Do I need exactly 10,000 followers to apply?
K
L

Yes, we maintain a minimum threshold of 10,000 followers/subscribers to ensure our brand partners receive meaningful reach and engagement.

How often will I receive brand opportunities?
K
L

This varies based on your niche, audience, and content quality. Active creators in our network typically receive 2-5 opportunities per month.

Can I decline brand partnerships?
K
L

Absolutely. You have complete control over which brands you work with and can decline any opportunity that doesn't align with your values or audience.

FAQ - Influencer Management

What is influencer management and how does it work?
K
L

Influencer management is the process of discovering, recruiting, and maintaining relationships with content creators to promote brands authentically.

Influencer Management Agencies support brands in creating and managing campaigns by handling everything from influencer discovery to contract negotiation and performance tracking.

The process involves identifying relevant creators, establishing partnerships, managing content creation, and measuring campaign success through engagement metrics and ROI analysis.

How do you find the right influencers for your brand?
K
L

Finding the right influencers requires strategic research and vetting. Key factors to consider include

  • Theme alignment with your brand,
  • Follower count matching your budget and goals,
  • High engagement rates, and
  • Relevant location if organizing events.

Use influencer discovery tools to filter by category, audience demographics, and engagement metrics. Always verify authentic followers and check for brand alignment before reaching out.

What should brands look for when choosing an influencer management agency?
K
L

When selecting an influencer management agency, brands should ask key questions about their data sourcing methods, end-to-end services, platform integration strategies, and past campaign case studies. Look for agencies that use official platform APIs for reliable data, offer comprehensive campaign management, and demonstrate expertise in your industry vertical.

How much does influencer management cost?
K
L

Influencer management costs vary significantly based on campaign scope and influencer tier.

Most management agencies charge 15-25% of the total campaign budget, while individual influencer rates can range from free product exchanges for smaller creators to R1 million+ for celebrity partnerships.

Micro-influencers (10K-100K followers) typically offer better value and engagement rates than macro-influencers.

What are the benefits of working with an influencer management agency?
K
L

Working with an influencer management agency provides several advantages: professional contract negotiation, industry expertise and connections, campaign strategy development, content approval workflows, performance tracking and analytics, and acting as a buffer between brands and creators.

Agencies also bring established relationships and can secure better rates and terms than brands working independently.

How do you measure the success of influencer marketing campaigns?
K
L

Campaign success measurement depends on your specific objectives. Key performance indicators include

  • Engagement metrics (likes, comments, shares),
  • Follower growth,
  • Link clicks,
  • Conversion rates, and
  • ROI analysis.

Track both quantitative metrics and qualitative factors like brand sentiment and content quality. Use unique promo codes, UTM parameters, and platform analytics to measure direct attribution.

What questions should brands ask influencers before collaborating?
K
L

Essential questions for influencer partnerships include:

  1. Can you share examples of past brand collaborations?
  2. What are your audience demographics and engagement insights?
  3. Have you worked with competitors?
  4. What are your content creation capabilities and timelines?

Understanding their audience, previous work quality, and professional approach helps ensure successful partnerships.

How do influencer management agencies select creators for campaigns?
K
L

Agencies use multiple criteria for influencer selection including audience alignment with brand demographics, content quality and consistency, engagement rates, brand safety considerations, and past collaboration performance. They also evaluate authenticity by checking for fake followers and ensuring the creator's values align with the brand's messaging and target market.

What are the different types of influencer collaborations available?
K
L

Common collaboration types include

  • Sponsored posts,
  • Product sampling and
  • Reviews,
  • Event partnerships,
  • Content creation for brand channels,
  • Giveaways and contests, and
  • Long-term brand ambassadorships.

Each collaboration type serves different marketing objectives, from awareness building to direct sales conversion, and can be customized based on campaign goals and budget.

How do you avoid common influencer marketing pitfalls?
K
L

Common pitfalls include choosing influencers who don't align with brand values, failing to establish clear campaign goals, ignoring authenticity in favor of follower count, overlooking legal compliance and disclosure requirements, and focusing on vanity metrics rather than meaningful KPIs. Avoid these by thorough vetting, clear contracts, and performance-based measurement.

What legal considerations are important in influencer management?
K
L

Key legal considerations include FTC disclosure requirements for sponsored content, content rights and usage licensing, contract terms and payment structures, and brand safety compliance. Influencer contracts should clearly outline deliverables, timelines, usage rights, exclusivity clauses, and termination conditions. Always ensure proper disclosure of paid partnerships to maintain transparency and legal compliance.

How is influencer management evolving with new social media platforms?
K
L

Influencer management is adapting to emerging platforms like TikTok, evolving algorithm changes, and new content formats. Successful agencies stay current by monitoring platform trends, testing new features, and maintaining flexible strategies.

The focus is shifting toward authentic, long-term partnerships and performance-based metrics rather than just reach and impressions.